Embrace!

‘EMBRACE’ is a social impact documentary that explores the issue of body image. The project has been supported by nearly 9000 Kickstarter pledgers who responded to a fundraising trailer she released in 2014, which has now had over 25 million internet views.

The inspiration for EMBRACE came about after Taryn Brumfitt posted an unconventional before-and-after image on the internet in 2013 that sparked an international media frenzy. The image, which embraces body diversity, was seen by over 100 million people worldwide and led to hundreds of interviews and articles. But Taryn soon realized how restrictive 4-minute TV interviews, 800 word articles and 140 characters on Twitter can be. This issue needed a louder voice on a bigger platform, so the idea of creating the documentary EMBRACE was born.